The Domino Pizza Company Essay Example | Topics and Well Written Essays - 2250 words

The Domino Pizza Company - Essay Example In the same year of 1985, they also opened another store in Tokyo, Japan. They continued expanding their locations in 1995, they had succeeded opening 1000 international locations worldwide, and they can open up to five stores in a day across five continents (Saxena, 2009, p. 67). From 2007 and 2012, the domino company has established in India with at least 1000 locations Products and Services After a period of 44years being held as a private company, Domino began trading in the New York stock exchange under the ticket symbol of DPZ. It also added other locations such as those found in Huntley, Illinois, Panama. Its history was that of hitting a target of three million dollars per year. In September two thousand and six, domino had 8238 stores wild wide totaling to a gross income of 1.4 billion dollars. In the year 2007, the domino came up with a new program of Veterana Delivering the dream franchising, and rolled out its earlier one of online and ordering sites. In 2008, it launched an online Pizza tracker which allows customers to view their status in a simulated real time. There is also another dining room opened in Stephenville which gives customers an opportunity to either eat their pizza or take it home. In the year 2012, the company removed the word Pizza from its logo. It introduced a new logo which removed the blue triangle and the text under the domino in the l ogo; it changed the all-red domino to blue on the side with two dots and a red on the side with one dot. The Domino Pizza has a variety of menu which it offers to customers. Traditional, specialty ad custom pizzas are available in many styles and toppings. It has launched an artisan style pizza which offers a blend of rich flavors. Other additional entrees include pasta, bread bowls and the oven-baked sand-wiches; it also offers chicken side dishes, breadsticks as well as the beverages and desserts (Pradhan, 2009, p. 459). The menu expansion occurred in 1989 after discovering that customers prefer thick crusts. It entered the market trend in relation to bite size foods with spicy Buffalo Chicken Kickers which are similar to the chicken fingers. They are packed in a designed box with two sauces; heat up and the cool down chicken. In the year 2010, the company launched a national 2 year partnership with Make-A-wish foundation of America. Following the September 11 attacks, the 12000 p izzas were able to relief workers. They also partnered with hospitals such as the St. Jude research hospital, participating in the thanks giving campaign. Mode of operation of Domino Pizza Company In august 2003, Dominos announced a new pizza, the Philly cheese steak pizza. It began